How did you use new media technologies in the consruction and research, planning and evaluation stages??

We have learnt a lot about new media technologies through this task, although we have used many of these technologies in previous tasks, this one has allowed us to gain more knowledge about them and therefore use them to make our media products the best they could be. We used technologies such as Pinnacle, blogger, youtube, facebook, photoshop and edirol.

• Pinnacle was one of the most vital and important pieces of technology that we needed to learn about and use. Although we have previously used this programme, my group and I felt that we needed to use it to the best of our ability and make a teaser trailer to a high standard. We used this new technology to create our teaser trailer, we needed to master uploading new pieces of video from other devices such as a camera or edirol and be able to edit it to the best of our ability. As a group we helped each other the gain this knowledge, and each of us edited different bits of our media product so we could all build on our skills. We also needed to get to grip with inserting transitions into the correct place in our video, and making it run smoothly from clip to clip. We thought we used this technology very well, as we edited all the different footage we had filmed, in order to create the best possible teaser trailer.
• We also used blogger a lot in our coursework, as this was were we evaluated the process of creating or media products. If we made certain changes or improvements to our media products this is where we needed to describe and most importantly evaluate it, suggesting how it works well and why. It was important that we improved our knowledge on this technology, as we used this many times in the process of creating our media products. We also needed to gain knowledge of how to upload pictures and videos which would help use to evaluate all aspects of our media products.
• We also used photoshop, in which we haven't previously used in our coursework before so this was a useful skill which we gained. Even though i have never used this programme before, Mercedes and Rachel have previously used this technology therefore they took the lead on editing our pictures. I think by having this knowledge allowed us to create more professional pictures which fitted in well with our ancillary texts. We mostly used photoshop on our pictures for our magazine and poster. We needed to input our chosen picture and cut around it, so that we could play around with the background to get the right one to suit our genre. Once we had decided on a white background we could cut out the pictures and add in the background colour. We could also use this technology to take out any specific elements that didn't look right such as the red eye of the characters. By using this technology made our pictures look more professional and appealed to our target audience.
• To gain feedback from our target audience we needed to use Facebook and Youtube. We have previously used these websites, in which we have previous skills on how to use them. By using them in this task allowed us to improve our knowledge and add to the skills we have previously learnt, which included uploading videos, and linking them so people can easily watch them and give us feedback.
• The last main technology that we used in our coursework was the edirol. We used this specifically when we needed to record one of our teachers Mr Julian reading out specific lines which we had created ourselves. This would then become our voice over. This was an important element of creating our teaser trailer therefore we needed to use the edirol correctly so that it would allow our media product to look a professional as possible. By using the edirol it allowed us to record as much as we wanted so that when we uploaded it to Pinnacle we had a lot of recordings to choose from and edit.

Overall we have learnt a lot from using these new technologies and there is some new skills which we have learnt and made use create the best media products that we possible could.

What have you learned from your audience feedback??

Once we had created our teaser trailer, we uploaded it onto Facebook and Youtube, to allow our target audience to watch it and give any comments or feedback which will help us to improve our products. We receive both positive and negative feedback which overall have helped us to create better media products what our target audience will like better.
Teaser trailer -->


The comments suggested :

• The voice over was too dramatic
• Hard to understand the ending
• Suggested humour and romance
• Simple and effective
• The captions worked well with the trailer
  

By uploading it onto these websites we gained lots of useful feedback from people in our target audience, who gave some helpful suggestions on how to improve our media products. The feedback from our target audience suggested that our teaser trailer was very funny and also see the romantic side of it being represented too. This was some great feedback for us, as our main aim was to create a teaser trailer which could easily be seen in the rom-com genre and be portrayed in mainstream media today. By it being seen as romantic but also humorous gave us some positive feedback, and suggested how our teaser trailer worked to portray the right genre. One of the main aspects of our teaser trailer which our target audience noticed was the fact that the voice over seemed too dramatic for our genre and portrayal of the characters. This was useful feedback, but as a group we decided that the voice over was meant to be a funny, and a playoff of other media texts which use voice overs. We think this worked well as it suggested our genre and also helped us create a humorous atmosphere for the audience, and when playing it in class our fellow students agreed with us. The previous comments we received also suggested that the teaser trailer was too slow, and to make the pace faster we could make the clips of him being clumsy quicker and more effective for the audience to watch. We then edited the clips to make them a lot shorter cutting out the un-necessary parts which just dragged our trailer out and didn't make it a true teaser trailer which is fast paced and attracts the audience immediately. After we edited these parts we then asked our audience whether they thought it look better, in which they said it did, making a huge difference to the overall presentation of the trailer and making it look more professional.  This helped to hook in the audience, and by making all the clips faster allowed our trailer to portray a professional rom-com teaser trailer. Other feedback we received on Facebook was that it was hard to understand the ending. After discussing this feedback in class we decided that our media product was a teaser trailer and they are not meant to portray the whole storyline, it is made to tease the audience and hook them into watching it. This then justifies why we decided to keep our teaser trailer the same. It worked well to tease the audience and not give away all of the main plot of the film.
Magazine feedback -->

Throughout creating our magazine we received a lot of useful feedback which has made the process a lot easier in creating and targeting it to our specific audience. The first set of feedback we received was about our first draft of our magazine which included different colours of red and blue, which our audience decided didn't fit well with a rom-com genre and didn't appeal to them. We changed this and made a new draft of our poster, which included a new picture, and a new set of house colours which was blue and pink. We decided that this wrked well and gave the element of love and comedy at the same time, which our target audience decided looked like a professional film magazine while suggesting our genre. We then received feedback which stressed that by using a barbie pink in our 'Keeping Faith' headline on our front cover wasn't bold enough and made it hard to see over the picture. We then experimented with different colours to find that a lighter pink worked better and allowed our audience to see the words more clearly. We didn't want to change the colours completely as it represented our genre and carries on from our other media products. They also suggested that the pictured worked really well, and also the title was unique and made the magazine look more professional. The feedback also included constructive criticisms on the headlines, they suggested some worry over some of the words which the barbie pink colour made it harder to read, we then changed this colour to a lighter pink and moved around some of the headlines to cover up some white space. We thought this worked well with our magazine as the lighter pinks made it easier to read on the cover and also gave our magazine a variety of colours which made it more interesting and represent our genre as rom-com. By using a vairety of fonts and sizes worked well for our magazine as it stuck to typical conventions of real media magazines (Total Film).

Poster -->

We received many helpful pieces of feedback concerning our poster. For our first draft of our poster, our target audience suggested concerns over the layout, implying it didnt look like a typical rom-com poster. After doing more in depth research in this area and looking a real media posters, we found that our layout was going to be a picture, title underneath and another picture at the bottom. We decided on this as it portrayed our character in two different roles, and showed them in different representations which our target audience liked, and also compares well to real media texts such as The Ugly Truth. We also got feedback which suggested that our poster after all the pictures and font were put onto it, that it needed something extra to give it that specific element that would make it be more appealing to our target audience. We experimented with a range of elements and then found by putting three simple pink hearts onto our poster made it look more like a professional media product and made it more attractive to our audience. They worked well with our overall presentation of our poster as it represented our genre and portrayed real media texts such as Failue to Launch and Just like Heaven.They suggested that it looked more like a rom-com genre poster and allowed it to attract our target audience.

In what ways does your media product use, develop or challenge forms and conventions of real media products???

Throughout our teaser trailer, we have used a number of captions which are there to help illustrate what the trailer is trying to portray. We decided to use this typical convention used in rom-com teaser trailers as we thought it fitted well with what we were trying to represent, and when we out the teaser trailer together previously without captions it didn’t flow as well from one clip to the next. I think by using these captions is linked in two of our clips really well, and allowed them to flow from one to another smoothly. We considered not using captions to show the change from them being adults to teenagers, but instead use black and white to suggest it is going back in time. This would of broken usual conventions, but in our previous a2 coursework we used this element and we thought it didn't work as well. This then reaffirmed our decision to keep the captions, as it showed the change in time easily and stick to usual conventions for a rom-com genre (P.S I Love You). The fonts on these captions vary; as the main ones throughout the trailer are a simple bold font which we found in our research was used in many other trailers such as 500 days of summer. We wanted to keep our house style colours as pink and blue, as we have used them in the other ancillary texts. These colours helped to suggest our genre as rom-com and attract our chosen audience. The reason why we used a different font for Keeping Faith in the trailer is because we wanted this to stand out as the title, and it is also the same font we used on our magazine so as a group we decided this would fit well with the overall presentation of our media products. In many other teaser trailers that we had previously researched we found that many of them didn’t give a specific release date, and only used ‘Coming Soon’ as to tease the audience and to hook them into wanting to see the film. We decided to use this at the end of our trailer in the same colours and fonts as the other captions, this worked well with our media product as it teases the audience, hooking them into wanting to watch the film and to also use typical conventions seen in other teaser trailers. Such films which use this convention include 500 days of summer and 27 dresses. We wanted to keep this convention as we wanted to tease our audience, and create intrigue.  



The costumes and props we used in our teaser trailer represented typical conventions used in rom-coms. When doing our research we found that many characters in rom-coms are dressed to suggest glamour, romance and are usually pretty people who the audience would find attractive. This is so in How to lose a guy in 10 days which stars Matthew McConaughey and Kate Hudson. Therefore rom-coms usually dress their stars in order to suggest this. We decided to dress Mercedes in a smart shirt, leggings and heels to suggest glamour and elegance. We also put Alex in costumes such as smart shirts and trousers, as we wanted to show him to be attractive to the audience and as a typical male seen in a rom-com. This worked really well as it suggests them as adults and helps to show how the trailer shows them as both adults and teenagers. It also helped to suggest the glamorous characters, and imply a distinctive comparison to real media texts in mainstream cinema today.

This evidence also shows our use of a long shot of our main girl characters at the start to introduce her to the audience. As we wanted to use a variety of camera angles this long shot we used, is the first time you see Mercedes, therefore it allows the audience to see her whole body as the costume we put her in was very important to her character representation as a sophisticated adult. This long shot occurs after the camera pans up from her feet as she walks in, we think this worked really well as pan creates suspense as you only see her feet first so it teases the audience to who the women is. The long shot following this camera angle, then shows Mercedes to the audience this works perfectly with our panning movement as it introduces the character, is a good way to start the trailer off, and it is also a camera shot seen in real media texts such as 500 days of summer and She's the Man. This was a convention we therefore decided to use and develop in our media product.

When it comes to camera work, we used some typical camera angles that are usually seen in this genre. One of the most important ones was the close up of Mercedes and Alex at the end. We wanted to use this close up as we wanted to show them together as a couple which suggests love and romance. We thinks this close-up works really well as it suggests the genre, and also represents the relationship between the two characters. By putting this camera shot at the end of our trailer, teases the audience as to whether they get together or not, and also finishes the trailer in a positive way interesting the audience into watching the film. Although we thought this camera angle worked brilliantly, we could of improved this more by using a over the shoulder shot looking a Mercedes over Alexs' shoulder, which would show a close up of her face suggesting her expression. This would therefore show both there facial expressions adding to the romance and to the comedy of our media product. It is a typical convention which is used by trailers of this genre to suggest the romance and give a variety of camera shots to increase the pace of the trailer. Therefore we decided to use this convention, in order to attract our target audience. This is used in real media texts such as 500 days of summer, in which close ups of the star couple in that teaser trailer were used frequently. We thought it worked well in our teaser trailer and contributed to the element of love, and was a good way to finish the trailer as it teased the audience to whether they would stay together or not.

From previous audience feedback we found that our target audience, wanted to see the couple together, and actually see him liking her made more obvious. As the previous clips are of him being clumsy and it has already been made clear that this is why she doesn't like him. We thought we would use a simple, but effective camera shot which would portray exactly what we wanted. We decided to use a long shot of them walking towards each other, her on her phone and him looking at her, and then walking into the door as he is concentrating on her. We thought this camera shot worked well as it showed him liking her in a simple but effective manner. Also using a typical camera shot used in trailers of this genre.  After showing this to our target audience we found that this made our teaser trailer more attractive and represented exactly what we wanted. It also teases the audience as it shows him liking her but the audience don't know whether they get together or not. We wanted it to look realistic, but to improve it next time we could maybe use a close up of there expressions to show more variety of camera shots. Although, we thought this shot worked really well as it clearly showed the characters together, with her not being interested in him. We edited this part too, as before you could see the characters waiting ready to walk so we edited this part so you just saw them walking and made the teaser trailer look more natural, realistic and professional. This worked well with our media product as it made it shorter with a faster pace to make it look more like real media texts and made it more appealing for our target audience, this was therefore a convention we decided to use in our media product.

Although we decided to use typical conventions of a rom-com concerning costumes, we also broke this convention. As we are trying to portray our characters as young teenagers too, we therefore needed to put Alex in a school uniform and make him look geeky and clumsy. Through our research we found that this wasn’t a typical convention of rom-com teaser trailers. We decided to break this convention as we wanted to show the difference from the past to the present, as him being a geeky boy in the past and now a successful, attractive man in the present. This worked well for our media product as it showed the difference in age and can appeal to our target audience easily as our target audience would fall into the school age category. Therefore they can relate to the costumes and the fact that this shows them as teenagers and at school. We thought by breaking this convention it would represent the characters in the way we wanted and would also target our chosen audience.

 When researching into other teaser trailers, we found that many of them use the production company at the start. We chose to use Universal which is a typical production company used to produce rom-com trailers such as 50 First Dates. This worked well as it makes it look more professional and fits in well with other media products in mainstream cinema today.  When researching to other teaser trailers we found that the production company shown at the start wasn't the full clip, and is normally cut down to under 10 seconds, this is so in Love Actually. They do this to make the pace of the trailer faster and to hook in the audience. We decided to use this convention and worked well for our media product, by making it have a faster pace and allow it look more like a typical trailer. We also decided to play our soundtrack over the production company which is used in other trailers such as 13 going on 30. This soundtrack seen here was a guitar and hooks in the audience to watch the rest of the teaser trailer, it also represents the genre as rom-com and adds to a comedy atmosphere for the audience. This was a specific part of our teaser trailer that can be compared to a real media text in society today. This made our teaser trailer more professional and made it appeal to our target audience more. This worked well with our teaser trailer and the music hooks in the audience and teases them about what is to come in the trailer.

The voiceover à  As a group we decided that having a voiceover is a typical convention of teaser trailers that we wanted to use. In our research we found that teaser trailers such as She’s the Man and 500 days of Summer represent true rom-com genres. They both have voiceovers which give the trailer more excitement and make them more interesting for the audience to watch, than without any voiceover. We decided to have a voiceover as we thought it would allow our media product to be more professional and more like real media texts that are in mainstream cinema today. It also allowed our teaser trailer to have a faster pace and suggest our genre as rom-com.  This convention we decided to use made our teaser trailer typical for a rom-com genre and will make it more attractive for our target audience.

How effective is the combination of your main product and ancillary texts???

Even though our main product was our teaser trailer, it was very important that our other ancillary texts all represented the same genre and all hooked in our target audience. There was a combination of promotional packages that we wanted to create to the audience, as we wanted to stick with typical conventions but also market our media products in a way which would suit are target audience. As our genre was a romantic comedy which is a very popular genre of film, our media products were mainly seen to be packaged in a mainstream manner. This is due to the fact that our genre is very popular and can be seen everywhere. For example rom-coms such as How to lose a guy in 10 days and Sleepless in Seattle are typical rom-coms which include all the conventional elements which they should. This makes the way they are packaged mainstream, as they suit a mainstream audience and consist of all the usually elements that a rom-com trailer or poster should. We also created a niche audience, as our teaser trailer is very stereotypical and suits a rom-com genre we would want to package it in a way which would target our audience and hook in people who are interested in this genre of film. A way in which we could create this niche audience is to show our media products in a way which would suit our genre and audience. For example our teaser trailer could be shown in the cinema where another rom-com film was being shown therefore it would be targeted an audience that enjoy rom-com films. For our poster and magazine we need to work more on the overall presentation of the media product so that when they are seen the audience are immediately hooked to it. The last way in which we plan to package our product is through viral marketing. This is done with many teaser trailers in order to package them to the correct audience and get them seen by as many people as possible. For this to be done, it could be put on a website which would show the media product to our audience, and easily get them hooked. By creating viral marketing it allows the media product to be noticed easily and will spread through our target audience. These three elements work together well as they allow our media products to be seen easily by our target audience and will package them to suit a rom-com genre therefore targeting the correct people in society.

In our media products I think there are specific strengths that have made it a success but there have also been some limitations to our work which has produced some problems which my group and I have needed to overcome. One of the main elements with our media products which were successful is the voice over. As this was an important convention of a teaser trailer we decided to use, we thought that it worked really well with our media product. This is due to it illustrating the teaser trailer and making it easier for our target audience to understand what the trailer is about. The voice over also adds to the comedy part of the trailer as it is a rom-com this is an important element for our media product to have in order for it to be successful. I also think that the soundtrack is a strength we have in our teaser trailer. During our research we found that all teaser trailers have some sort of soundtrack such as in 500 days of summer and 27 dresses. It is a good way to hook in the audience and make the teaser trailer more appealing. It is one of the main elements of our teaser trailer as we thought it linked in well with our storyline and helped to make the trailer more up beat and attractive for our audience to watch. Another element which I think worked well is the use of pans in our teaser trailer. We used this camera shot when we first say Mercedes at the start of the trailer. We wanted it to add a slight mystery at the start of who it was, so we decided to start filming her walking panning from her feet up to her head. We thought this worked well as it makes the audience wonder who it is and gives some variety to the different camera angles that we used. This was previously shot just seeing Mercedes walk straight in but after trying to edit it later we decided it didn’t look like a trailer and didn’t add to the mystery of who the girl was. In our Magazine the part I thought were successful was the picture as it showed our main characters as glamorous and made them stand out. Also the use of colours and variety of fonts that we used worked well. We wanted to make the magazine show the genre as rom-com and also make it appealing for our target audience and by using the variety of pink and blues I think we achieved this. On our poster the elements that I thought were successful included the font of the title. We wanted to use a font that was unique and suggest our genre as well as make our poster look attractive for our target audience. I also think the combination of the two pictures work well with our layout and overall storyline of our teaser trailer. As we wanted to illustrate what our storyline was I think by using two different pictures with the aid of costumes and props it works really well and is very effective for the audience to look at.

While creating our media product there is a specific problem that my group and I needed to overcome in order to make our trailer, poster and magazine a success. Once we had filmed all the necessary parts for our trailer and started to edit, we made sure we saved our work every time we made a big change. Once we went back onto the laptops to continue editing our work wouldn’t open, we tried very hard to open our work but this was not possible. In order to overcome this problem we reopened Pinnacle and started again. This was a problem for our group as we had worked hard to edit all the filming. We just began again and did our best to edit it in the correct places as before. This was one of the main problems that our group needed to overcome, this allowed us to work together as a team and re-edit our filming to make it as perfect as possible. Another problem we had to overcome was the soundtrack. The song we originally wanted was Taylor Swift Back to December, after emailing her record company a few times asking for there permission to use her song. We didn't hear back, so as a group we decided we needed to find a new song to use as our soundtrack. As it was getting closer to the deadline we needed to act fast and find a new song. This was a problem we needed to overcome, we did this by looking at local bands as we thought this would make it easier to ask permission to use their songs. We finally found one that fitted which was called Cheer up darling by Hands shaped like hearts. They are a local acoustic band who we emailed to see if we could use their music and they replied back giving us permission to use their song. Although we have worked really well as a team to make our media products look as professional as possible there are some weaknesses to our trailer and ancillary texts. In our teaser trailer one of the weaknesses which was pointed out by audience feedback is the fact that Alex looks at the camera accidentally right at the start. We tried to cut this part down but we need Alex to look up and see Mercedes, therefore when we were cutting it down it didn’t flow as smoothly as it once did. We therefore decided to leave in this for the fact that it makes the video run smoothly without any unnecessary cuts that would make it look unprofessional. We could of also used tracking instead of panning in certain parts in the teaser trailer which would of given us a wider variety of camera shots in our media product. One of the main limitations to our magazine front cover was that there is a tiny gap at the bottom of the page in which we thought about putting a block along the bottom which would advertise other films. After experimenting with this we thought that it made the magazine look to squashed and didn’t leave enough white space which makes the magazine eye-catching and attractive to the audience. One limitation of the poster was the fact that after putting on the photos and title, it looked very uninteresting so we needed to experiment with different elements to make it look more appealing to the audience. We then put on some small hearts on the poster, which we decided enhanced the fact that it is a rom-com genre and by the comments we received from our target audience which suggested this made the poster look a lot more attractive.  

Captions and voice over

Along with the soundtrack we also decided to use a voiceover. We have a total of 3 captions in our teaser trailer, and the title at the end. We decided to set our teaser trailer out in this way, as our research into teaser trailers suggested to use that this is a typical way that these a presented. A convention was the use of captions and a voice over. The captions that we decided on were -->

• The years have gone by: This is the first caption which is situated inbetween the first adult scenes, and him falling over in front of the girl he likes. We wanted to use a caption that would simply show that ime has past and this is now in their school days. We used a white background with pink and blue writing as this fits in with the house style of our poster, and represents the genre as rom-com.
• He loves her, she loves him not: This was also used in our poster and links them all together. This caption is to illustrate how he loved her and she doesn't return this love. It is also a play on words, and adds to the comedy part of the trailer.
• What goes around comes around: We decided to use this phrase in a teaser trailer as it is a popular phrase used in rom-coms. We wanted it to show, that he loved her and now she loves him.So basically what goes around comes around, instead of him now wanting her it is the opposite way round.

To go along with the captions we decided to have a voice over in the background playing over the soundtrack. We decided to use this as in many other teaser trailers that we looked at there was either a soundrack or both a soundtrack and voice over. We thought this was a convention that fitted well with our genre and target audience. Once we edited it and added it to our teaser trailer, we gained feedback from our target audience in which they suggested that the voice over made the teaser trailer more conventional. It also illustarted what the trailer was trying to portray.
The one thing that is currently missing from our teaser trailer, is the production company at the begginning.We had originally decided to use our own companies that we made in our A2 media course. After putting it all together as a group we decided that it portrayed a horror/thriller genre which is not what ours is. We did some research into production companies and found that we could either use Universal which is a very popular company which has produced Leap Year, Definietly Maybe and Because I Said So. We could also use Columbia which has produced some famous rom-coms such as 50 First Dates.

Editing

In the last week of our media lessons we have been focusing on finishing of the editing of our teaser trailer. We have filmed all the different elements that will make up our trailer, and are now developing our editing skills. Our trailer begins with the two main characters as adults meeting for the first time after years of being apart. This we have already edited in. This then continues onto a serious of clips from the past which shows how completly different they once were. We wanted to show him being the clumsy geeky guy, while she was popular with loads of friends and due to peer pressure from her friends feels as if she cant like the boy. We used a clip of him falling over and dropping his books in front of her and her friends, with them making fun of him. We then used a fade from this scene, which made the transaction into clips quick and smooth. We wanted to show the boy as the clumsy one, so we had two main clips of him doing so, these included him knocking over a drink and getting his bag caught on a door. These were very short clips as we thought if they were too long it wouldn't fit typical conventions of a teaser trailer. We also thought that it would keep the pace and excitment of the trailer going. The next clip was of them walking to each other to go through a door, but with her on her phone, and him looking at her as if he really likes her and by doing this makes him walk into the door. We wanted to use these specific short clips, as we wanted to show him as being the clumsy geeky boy and her as not interested in him due to how he is and that she is popular therefore she can't be seen with someone like that. At first we filmed these bits with just alex being clumsy, but after showing our target audience they suggested we needed to show him being clumsy, but include Mercedes in the scenes more which will show this is the reason she doesn't like him in return. We decided to use fades in between the scenes as this made them flow smoothly throughout, and still kept the pace quite fast and fitted in with a rom-com teaser trailer. We have also added in a soundtrack, which is upbeat and suits our genre as rom-com. This song was from a local band called 'Hands shaped like Hearts'. After trying to contactTaylor Swifts record company and not recieving any reply to get permission to use on of her songs, we decided to get in contact with a local band and ask permission to use one of their own songs. They emailed us back and said that they would be happy for us to use their song!!

Final Poster and magazine!!

In what ways does your media product use, develop or challenge forms and conventions of real media products?? Magazine and Poster
Over the past few weeks we have been doing a lot of research into improving our magazine cover and poster, to make them look as professional as possible. After showing them to the class, and receiving feedback suggesting for use to include more colour, take and edit the final photos for the magazine and poster and put the finishing touches to the headlines. We took this feedback and have spend the last few weeks improving our magazine and poster.
This is our final magazine cover -->

On our final magazine cover we decided to carry on our house style of colours which is blue and pink which suggested our genre and are typical colours used to show romance. We thought these colours made our magazine look eye catching and will hook in our target audience. We previously used darker colours such as red and black; in order for these to go with our original picture which we used a red chocolate box to suggest romance. After analysing our magazine and asking our target audience, we decided that this choice of colour didn’t suit our genre and target audiences’ preferences. We therefore changed the colours, and receive feedback which suggested to us that the pink and blue colours suited our genre better. We wanted our characters to be dressed smartly as we wanted to suggest them as adults, and also would make them look more glamorous and follow usual conventions of magazines. In our researching into other magazines such as Total Film we found that the picture on the front was usually the main film advertised a glamorous celebrity and made to look attractive. This is a convention we decided to use on our poster. We also used trial and error with the range of colours we used, as we thought that by just using one shade of each colour made the cover look dull and didn’t always stand out from the picture, so we decided to use a range of pinks and blues. Through asking our target audience they liked this better. When I was researching into other film magazines such as total film, I could see that they were using an 'Exclusive' border above the main headline of the magazine, to make it stand out and hook in the audience. The font for the title was chosen quite early on in our process of creating our magazine as we thought it was different, unique and bold enough to hook in the audience.

Our final poster uses our colour scheme as pink and blue, we wanted this to suggest the romance element of the film, but we also wanted the pictures to suggest the comedy element of the film too. We have used these colours throughout our media products so as a group we thought this made them all link well together. When researching into other rom-com posters aimed at the same target audience used bright colours, eye catching title font and a tag line which represented the main message of the film. We decided on the keeping faith font, as it is romantic and suits our older teen audience. It is also quite unique, and after receiving feedback from our target audience, we were told that they liked this font better than a plain font. Although it is black and white, the pink in the heart suggests romance and adds some colour to the poster. We final decision to keep the title 'Keeping Faith' as it fits well with our trailer as it is a pun as it has two meanings. The first is that in the saying keeping the saying, it relates well to the film as faith the girl is likes him but doesn't go out with him as her friends don't approve which is shown in the trailer, and as her name is faith and he liked her when he was younger it also makes the title work well with the trailer. Secondly she is keeping faith when she is older and likes him, that he will like her in return. In the end is the case as it ends like a typical rom-com with the main characters getting together and falling in love. The photos are a very important element of the poster as we wanted two main pictures which easily illustrated our story. The first picture, showing them younger at school with him liking her but her having an attitude and not liking him. The second picture showing them older and more mature, but as he has become very successful she has become interested in him, but he doesn't like her. We thought that using the tag line 'She loves him...He loves her not' was a good simple way of suggesting our storyline. As it is a play on 'She loves him....she loves him not', and as the main plot of the story is how the tables have turned and it is now the girl trying to win the guy, in which is different from other typical rom-coms as it is usually the boy trying to win the girl. We also added in some simple pink hearts to contribute to the romance, and also add a fun element to the poster. This works well with the pink heart in the title. We decided to use a typical convention seen in rom-com posters of the having the stars names at the top of the page, one in black and the other in colour. Posters which also use this convention include Failure to Launch, How to lose a guy in 10days and The Proposal. We also added in Coming Soon on our poster as it is a teaser poster, this was a good element to tease the audience and make them want to see the trailer and film. He fonts we decided to use for these were simple block letters as many other posters that we researched used simple but bold fonts to present the stars names to their audience. After showing our target audience we got feedback suggesting that the 'coming soon' needed to be bigger and that the actors names needed to be bolder so that they were more noticeable like there posters. We were also told that they liked the poster better without a background, as the white makes the characters and colours stand out more. We took this feedback on board and changed specific parts to suit our target audience more.

final picture

After looking at all the pictures we had recently taken we chose our final picture and began to edit it.

 The picture below is the picture we have decided to use on our poster, edited the way we want. We have decided to use a plan white background as looking at many other romcom posters such as 'The Ugly Truth' and '10 things i hate about you'. A plan white background was a convention typically used in their posters. We also thought by using one picture with a background and one without looked out of place and didnt look right as an  overall poster. As we want the two characters, their costumes and poses to be the main attraction and element of the poster we thought that the white background would make them stand out, and allow the different fonts and colours to hook in the audience too.