Over the past few weeks we have been doing a lot of research into improving our magazine cover and poster, to make them look as professional as possible. After showing them to the class, and receiving feedback suggesting for use to include more colour, take and edit the final photos for the magazine and poster and put the finishing touches to the headlines. We took this feedback and have spend the last few weeks improving our magazine and poster.
This is our final magazine cover -->
On our final magazine cover we decided to carry on our house style of colours which is blue and pink which suggested our genre and are typical colours used to show romance. We thought these colours made our magazine look eye catching and will hook in our target audience. We previously used darker colours such as red and black; in order for these to go with our original picture which we used a red chocolate box to suggest romance. After analysing our magazine and asking our target audience, we decided that this choice of colour didn’t suit our genre and target audiences’ preferences. We therefore changed the colours, and receive feedback which suggested to us that the pink and blue colours suited our genre better. We wanted our characters to be dressed smartly as we wanted to suggest them as adults, and also would make them look more glamorous and follow usual conventions of magazines. In our researching into other magazines such as Total Film we found that the picture on the front was usually the main film advertised a glamorous celebrity and made to look attractive. This is a convention we decided to use on our poster. We also used trial and error with the range of colours we used, as we thought that by just using one shade of each colour made the cover look dull and didn’t always stand out from the picture, so we decided to use a range of pinks and blues. Through asking our target audience they liked this better. When I was researching into other film magazines such as total film, I could see that they were using an 'Exclusive' border above the main headline of the magazine, to make it stand out and hook in the audience. The font for the title was chosen quite early on in our process of creating our magazine as we thought it was different, unique and bold enough to hook in the audience.
Our final poster uses our colour scheme as pink and blue, we wanted this to suggest the romance element of the film, but we also wanted the pictures to suggest the comedy element of the film too. We have used these colours throughout our media products so as a group we thought this made them all link well together. When researching into other rom-com posters aimed at the same target audience used bright colours, eye catching title font and a tag line which represented the main message of the film. We decided on the keeping faith font, as it is romantic and suits our older teen audience. It is also quite unique, and after receiving feedback from our target audience, we were told that they liked this font better than a plain font. Although it is black and white, the pink in the heart suggests romance and adds some colour to the poster. We final decision to keep the title 'Keeping Faith' as it fits well with our trailer as it is a pun as it has two meanings. The first is that in the saying keeping the saying, it relates well to the film as faith the girl is likes him but doesn't go out with him as her friends don't approve which is shown in the trailer, and as her name is faith and he liked her when he was younger it also makes the title work well with the trailer. Secondly she is keeping faith when she is older and likes him, that he will like her in return. In the end is the case as it ends like a typical rom-com with the main characters getting together and falling in love. The photos are a very important element of the poster as we wanted two main pictures which easily illustrated our story. The first picture, showing them younger at school with him liking her but her having an attitude and not liking him. The second picture showing them older and more mature, but as he has become very successful she has become interested in him, but he doesn't like her. We thought that using the tag line 'She loves him...He loves her not' was a good simple way of suggesting our storyline. As it is a play on 'She loves him....she loves him not', and as the main plot of the story is how the tables have turned and it is now the girl trying to win the guy, in which is different from other typical rom-coms as it is usually the boy trying to win the girl. We also added in some simple pink hearts to contribute to the romance, and also add a fun element to the poster. This works well with the pink heart in the title. We decided to use a typical convention seen in rom-com posters of the having the stars names at the top of the page, one in black and the other in colour. Posters which also use this convention include Failure to Launch, How to lose a guy in 10days and The Proposal. We also added in Coming Soon on our poster as it is a teaser poster, this was a good element to tease the audience and make them want to see the trailer and film. He fonts we decided to use for these were simple block letters as many other posters that we researched used simple but bold fonts to present the stars names to their audience. After showing our target audience we got feedback suggesting that the 'coming soon' needed to be bigger and that the actors names needed to be bolder so that they were more noticeable like there posters. We were also told that they liked the poster better without a background, as the white makes the characters and colours stand out more. We took this feedback on board and changed specific parts to suit our target audience more.
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