Thursday, 24 March 2011

What have you learned from your audience feedback??

Once we had created our teaser trailer, we uploaded it onto Facebook and Youtube, to allow our target audience to watch it and give any comments or feedback which will help us to improve our products. We receive both positive and negative feedback which overall have helped us to create better media products what our target audience will like better.
Teaser trailer -->


The comments suggested :
  • The voice over was too dramatic
  • Hard to understand the ending
  • Suggested humour and romance
  • Simple and effective
  • The captions worked well with the trailer
By uploading it onto these websites we gained lots of useful feedback from people in our target audience, who gave some helpful suggestions on how to improve our media products. The feedback from our target audience suggested that our teaser trailer was very funny and also see the romantic side of it being represented too. This was some great feedback for us, as our main aim was to create a teaser trailer which could easily be seen in the rom-com genre and be portrayed in mainstream media today. By it being seen as romantic but also humorous gave us some positive feedback, and suggested how our teaser trailer worked to portray the right genre. One of the main aspects of our teaser trailer which our target audience noticed was the fact that the voice over seemed too dramatic for our genre and portrayal of the characters. This was useful feedback, but as a group we decided that the voice over was meant to be a funny, and a playoff of other media texts which use voice overs. We think this worked well as it suggested our genre and also helped us create a humorous atmosphere for the audience, and when playing it in class our fellow students agreed with us. The previous comments we received also suggested that the teaser trailer was too slow, and to make the pace faster we could make the clips of him being clumsy quicker and more effective for the audience to watch. We then edited the clips to make them a lot shorter cutting out the un-necessary parts which just dragged our trailer out and didn't make it a true teaser trailer which is fast paced and attracts the audience immediately. After we edited these parts we then asked our audience whether they thought it look better, in which they said it did, making a huge difference to the overall presentation of the trailer and making it look more professional.  This helped to hook in the audience, and by making all the clips faster allowed our trailer to portray a professional rom-com teaser trailer. Other feedback we received on Facebook was that it was hard to understand the ending. After discussing this feedback in class we decided that our media product was a teaser trailer and they are not meant to portray the whole storyline, it is made to tease the audience and hook them into watching it. This then justifies why we decided to keep our teaser trailer the same. It worked well to tease the audience and not give away all of the main plot of the film.
Magazine feedback -->
Throughout creating our magazine we received a lot of useful feedback which has made the process a lot easier in creating and targeting it to our specific audience. The first set of feedback we received was about our first draft of our magazine which included different colours of red and blue, which our audience decided didn't fit well with a rom-com genre and didn't appeal to them. We changed this and made a new draft of our poster, which included a new picture, and a new set of house colours which was blue and pink. We decided that this wrked well and gave the element of love and comedy at the same time, which our target audience decided looked like a professional film magazine while suggesting our genre. We then received feedback which stressed that by using a barbie pink in our 'Keeping Faith' headline on our front cover wasn't bold enough and made it hard to see over the picture. We then experimented with different colours to find that a lighter pink worked better and allowed our audience to see the words more clearly. We didn't want to change the colours completely as it represented our genre and carries on from our other media products. They also suggested that the pictured worked really well, and also the title was unique and made the magazine look more professional. The feedback also included constructive criticisms on the headlines, they suggested some worry over some of the words which the barbie pink colour made it harder to read, we then changed this colour to a lighter pink and moved around some of the headlines to cover up some white space. We thought this worked well with our magazine as the lighter pinks made it easier to read on the cover and also gave our magazine a variety of colours which made it more interesting and represent our genre as rom-com. By using a vairety of fonts and sizes worked well for our magazine as it stuck to typical conventions of real media magazines (Total Film).
Poster -->
We received many helpful pieces of feedback concerning our poster. For our first draft of our poster, our target audience suggested concerns over the layout, implying it didnt look like a typical rom-com poster. After doing more in depth research in this area and looking a real media posters, we found that our layout was going to be a picture, title underneath and another picture at the bottom. We decided on this as it portrayed our character in two different roles, and showed them in different representations which our target audience liked, and also compares well to real media texts such as The Ugly Truth. We also got feedback which suggested that our poster after all the pictures and font were put onto it, that it needed something extra to give it that specific element that would make it be more appealing to our target audience. We experimented with a range of elements and then found by putting three simple pink hearts onto our poster made it look more like a professional media product and made it more attractive to our audience. They worked well with our overall presentation of our poster as it represented our genre and portrayed real media texts such as Failue to Launch and Just like Heaven.They suggested that it looked more like a rom-com genre poster and allowed it to attract our target audience.

1 comment:

  1. Excellent grasp by you of the usefulness of feedback. Well done, Hayley.
    Mrs H

    ReplyDelete